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Discussing Web Analytics Tools.

Last Modified: 2022-09-22
Knfrmd - Discussing Web Analytics Tools.
Amaka Green
Amaka Green

Knfrmd List of Web Analytics Tools

  • Tealium: IQ TMS & EventStream

  • Adobe Analytics

  • Google Analytics

  • Google Tag Manager

Tealium

The Tealium Customer Data Platform comprises the Tealium EventStream and the Tealium Tag Management System.

Tealium IQ

Tealium iQ TMS for client-side data collection helps put you in charge of your company's marketing executions by allowing you to quickly position new vendor tags and make changes to existing ones through its user-friendly console. Its fast, scalable web analytics technology offers tools that assure you of your project's productivity, security, and quality—simplifying tag management. Its well-equipped ecosystem offers over 1,300 turnkey vendor integrations via tags and APIs. Your company can easily deploy and manage vendors' tags, test any new technologies, and take charge of all marketing technologies in one stack.

Tealium EventStream

While the Tealium EventStream is a lightweight data collection and delivery solution that manages all cloud-based (server-side) data from one central hub where anyone can review and adjust the data that influences the customer experience. Tealium includes a library of pre-built modules that allow you to set up its core functionality without needing custom programming. And it comes with flexible data supply chain management and tools for all your team members to use within an easy-to-use interface.

Adobe Analytics

Adobe Analytics is one of the most sought-after web analytics tools because of its real-time, actionable insights into your website's traffic. Its powerful multichannel analytics tool collects data from the web, voice input, and the internet of things. It manages your users' data, organises them into segments, and compares their behaviours.

Adobe's multichannel data collection comes with advanced calculated metrics that grant you access to custom variables, unique processing rules, offline data integration, tag management, data warehouse, and data feeds that help you identify trends that can be converted and analysed with the users' experience and marketing needs in mind.

Adobe combines web analysis and digital market capabilities, making it popular amongst marketers and analysts.

Google Analytics

Google Analytics is a globally accepted data analytics tool that collects data from websites and mobile applications to create a comprehensive report that provides an in-depth review of your online stores and websites.

Google Analytics is highly commendable because it helps developers and digital marketers capture all website hits.

Google Tag Manager

Google Tag Manager allows you to efficiently update measurements and related code tags on your websites and mobile apps.

Google Tag Manager comes with a web-based user interface to set up tags and establish triggers that cause your tags to activate when users request or trigger them. This allows you to know how to simplify and automate your tag configurations.

And Google Tag Manager container can replace all other manually-coded tags on a site or app.

Conclusion

The best web analytics tools may help your business succeed by gathering the data required to provide your team with the accurate predictions, recommendations, and insights to expand your brand and better understand your audience.

Writer: Amaka Green

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