March 25th, 2023
Marketing Technology
Deciding what marketing tools to use can be tricky, given the fact that one size fits all solutions sometimes bring more complexity to the actual marketing tasks.
Marketing Technology Stack
- Content Management System (CMS): Powers websites, blogs and much more. Examples of CMS are WordPress, Squarespace, Shopify, Wix, Google Sites.
- Advertising Technology: Mostly for user/customer acquisition. It is a complex subset that combines Paid Ads, Ad Tracking with Search Engine Marketing
- Email Marketing: One of the most effective means of marketing available today. Automating the email marketing process help create complex marketing strategies.
- Digital Insights & Analytics: The web produces vast amounts of data; tracking and understanding the information gathered relating to marketing is crucial in being competitive in today's world.
- Social Media: This piece of technology connects the product and the user. Monitoring social activity and engagement can improve marketing efforts
- Experience Optimization: This usually involves A/B testing and personalization in order to provide a better experience for the user.
- Social Media: This piece of technology connects the product and the user. Monitoring social activity and engagement can improve marketing efforts
Important Note
It is crucial to have a strategy in place first before rushing in to create your marketing technology stack. Compare and eliminate what tech to use based on your marketing needs.
You can use this as a guide in your selection process.
- Step 1: Attract (Google Ads, Unbounce, WordPress. Hootsuite, Ahrefs, Zoom.)
- Step 2: Engage (Marketo, Salesloft, Intercom, Hubspot, Outreach and others.)
- Step 3 & 4: Analyze, Optimize (Google Analytics, Hotjar, Tableau, Optimizely.)
Good luck searching for the right solutions.
